4pm - 7pm
with
Paul Power
Two TV adverts have become the first to be banned in the UK under new rules cracking down on sexist stereotypes.
A commercial for Philadelphia cheese showed two fathers becoming so distracted by snacks they forget their babies.
A Volkswagen ad saw male astronauts and a male para-athlete, then cut to a woman sitting by a pram.
Fraser Myers, from Spiked online magazine, thinks watchdog's overstepping the mark.
Kfm broadcasts on 97.6fm and 97.3fm to all parts of county Kildare 24 hours a day from the state-of-the-art Kfm Broadcast Centre, Newhall, Naas, Co. Kildare and around the world on this website.
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