
Two TV adverts have become the first to be banned in the UK under new rules cracking down on sexist stereotypes.
A commercial for Philadelphia cheese showed two fathers becoming so distracted by snacks they forget their babies.
A Volkswagen ad saw male astronauts and a male para-athlete, then cut to a woman sitting by a pram.
Fraser Myers, from Spiked online magazine, thinks watchdog's overstepping the mark.