K Drive

4pm - 7pm
with
Paul Power

Listen Live Logo

Listen Live Extra Logo

2 TV Adverts in The UK Banned For Sexist Stereotypes.

: 08/14/2019 - 17:13

Two TV adverts have become the first to be banned in the UK under new rules cracking down on sexist stereotypes.

A commercial for Philadelphia cheese showed two fathers becoming so distracted by snacks they forget their babies.

A Volkswagen ad saw male astronauts and a male para-athlete, then cut to a woman sitting by a pram.

Fraser Myers, from Spiked online magazine, thinks watchdog's overstepping the mark.
 

About Us

Kfm broadcasts on 97.6fm and 97.3fm to all parts of county Kildare 24 hours a day from the state-of-the-art Kfm Broadcast Centre, Newhall, Naas, Co. Kildare and around the world on this website.

Our aim is to entertain and inform our listeners, with the best music, local news and current affairs plus top class live sports coverage.

Remember, Kfm is your local station; we’re always interested in hearing your views and suggestions about the radio station.  You can find all of our contact details on the Contact Us section of the site.

Enjoy your visit, thanks for listening and spread the word about Kildare's Kfm!