Just 7 per cent of people have ‘great trust’ in the products influencers advertise, according to a new survey.
The research by the Advertising Standards Authority of Ireland and Amarach showed 80 per cent of people are aware what they’re watching online is an advertisement.
40 per cent of the respondents feel transparency has improved on sites like Instagram.
Orla Twomey from the ASAI says influencers need to gain the trust of their audience.
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