Apple's Privacy Settings Changes Believed To Have Resulted In £7 Billion Of Lost Revenue For Social Media Firms

App Tracking Transparency Policy

Apple's decision to change the privacy settings of iPhones is believed to have resulted in over £7 billion in lost revenue for social media companies.

The tech giant introduced its App Tracking Transparency policy in April.

The setting forces developers to ask for permission to monitor the behaviour of users.

Facebook, Twitter, YouTube and SnapChat say the changes affected the accuracy of ads, increasing the costs for clients.