The US was Ireland's most valuable tourism market, pre-pandemic.
A major campaign's getting under way in the US today aimed at attracting American tourists to Ireland.
Tourism Ireland are stateside to begin promoting Ireland as a holiday destination.
The US was Ireland's most valuable tourism market pre-pandemic, accounting for more than a quarter of all revenue, at 1.6 billion euro.
CEO of Tourism Ireland, Niall Gibbons, says it's vital there's a strong return in growth from the American market:
The Tourism Minister Catherine Martin is in the US today to take part in the launch
Meetings in the coming days include lunches in New York and Chicago, a visit to the Ryder Cup at Whistling Straits and discussions with Milwaukee Irish Fest organisers.
CEO Niall Gibbons says it's hugely important
:

Almost Half Of Vehicles Detained Over St Brigid’s Weekend Had No Insurance
Government Moves To End Use Of Colleges As "Back Door" To Jobs Market For International Students
Pregnant Horse Dies After Collapsing Twice During Illegal Sulky Drive, Says Kildare Animal Rescue
Newbridge Mourns Following Death Of Judge Roy Beans Owner Vivian Carroll
Lidl Secures Unused St Paul’s School Site In Monasterevin After Community Proposals Failed To Progress
Route 115 To Retain Kilcock’s Church Street Bus Stops Amid Local Concern
Kfm Recruiting News Journalists: Full-Time & Part-Time
Peter Mandelson To Step Down From House Of Lords Following Alleged Epstein Revelations