The US was Ireland's most valuable tourism market, pre-pandemic.
A major campaign's getting under way in the US today aimed at attracting American tourists to Ireland.
Tourism Ireland are stateside to begin promoting Ireland as a holiday destination.
The US was Ireland's most valuable tourism market pre-pandemic, accounting for more than a quarter of all revenue, at 1.6 billion euro.
CEO of Tourism Ireland, Niall Gibbons, says it's vital there's a strong return in growth from the American market:
The Tourism Minister Catherine Martin is in the US today to take part in the launch
Meetings in the coming days include lunches in New York and Chicago, a visit to the Ryder Cup at Whistling Straits and discussions with Milwaukee Irish Fest organisers.
CEO Niall Gibbons says it's hugely important
:

Kildare-Based Animal Rescue Group Continue Calls To Ban Sulky Racing On Public Roads
National Homeless Figures Increased By Almost 200 In February
Trial Date Set For Man Accused Of Attempted Murder Of Three Children In Dublin attack
Piper’s Hill College Among Schools Awarded National LGBTQ+ Quality Mark
North Kildare Road Closures Planned As Major Water Works Get Underway
Planning Approved for €260m Expansion of Newbridge Brewery
€100,000 Spent Repairing Historic Kildare Canal Bridge After Repeated Crashes
Boost for Special Education in Kildare—But Gaps Remain